Gifts and Decorative Accessories‘ recent article Gifting for the Greater Good featured several companies in the gift industry, and the ways they give back. DEMDACO was one of the companies that were featured. Our mission is to Lift the Spirit. Our Lift the Spirit days is one of the ways we’re living out our mission. We’re grateful to have been included in this article. (article is reprinted with permission)
Gifting for the Greater Good
Consumers care about more than just the quality of products, which is why buyers are increasingly interested in what a company supports through charitable initiatives and social responsibility, including how products are made and the impact on the environment.
by Becky Tyre
Carrie Adams is training to be a dog handler. As part of the Confidence Team at Wayside Waifs, a pet adoption center and rescue organization, Adams sits on a blanket in a dog kennel reading to shy, fearful dogs who are learning to trust humans. Most volunteers at the Kansas City facility are pet lovers who spend their days o helping shelter pets, but as a customer service supervisor at DEMDACO, Adams is able to utilize Lift the Spirit work days to volunteer instead of going into the office. According to Jonathan Jones, Cultural Conversation Leader, Lift the Spirit days replace paid time off and community time off with compensated volunteer days that better reflect the mission that working at DEMDACO is as much a human endeavor as a financial initiative.
The company’s Community Involvement Team organizes company-wide events that include an annual Giving Day, but the 160 employees schedule their Lift the Spirit days to give back to their communities through organizations of their choice. “DEMDACO gives us the opportunity to make it our mission to do more, give a little more of ourselves and encourages us to leave our mark in a positive way when and however we can,” Adams said.
Like DEMDACO, many vendors are opting for a more socially responsible work culture and product, but that’s only part of the formula for today’s buying world. Vendors and retailers must work together to make the most impact.