Lift the Spirit Days

At DEMDACO, our Mission is to strive to lift the spirit in consumers, in each other, and in our communities. One of the ways we do this is with our Lift the Spirit Days.

Each year, every DEMDACO colleague has 5 paid days to help lift the spirit in their community. Some of these days are more organized with one of our partner organizations, but many of our colleagues have their own ways they like to use their Lift the Spirit Days.

Here is Paul Morrison, our Customer Service Manager, sharing some of the ways he’s used his Lift the Spirit Days.

CBIZ: A Conversation with Polly Thomas

CBIZ is one of the nation’s leading providers of professional advisory services, focused on accounting, benefits and insurance, HR and payroll solutions. They deliver these solutions through a unique combination of locally based, trusted advisors backed by a national team of specialized experts.  DEMDACO has partnered with the CBIZ office here in Kansas City to help us with our benefits.

CBIZ’s mission statement is to provide exceptional advice and solutions that help our clients achieve their goals.  At DEMDACO, our Mission is to strive to Lift the Spirit in consumers, in each other, and in our communities. We’re grateful to help tell the stories of other businesses who share a common view that business is not solely a financial endeavor.  It is first and foremost a human endeavor.

We sat down with Polly Thomas, President of CBIZ Employee Benefits in Kansas City, to hear more about their company, and what’s important to them.


2018 Lift the Spirit Awards

Cobblestone Cottage – Santa Clarita, CA

At DEMDACO, we strive to Lift the Spirit in consumers, in each other and in our communities.  This is our mission.  We are always looking for others who share a similar mission and view of business.

Walk on Water – Longwood, FL

Each year, our OneCoast sales partners nominate retailers that are lifting the spirit in their communities for a Lift the Spirit Award.  The awards go to retailers that best demonstrate our mission: Lift the Spirit. This past December the winners were announced at the National Sales and Training Meeting. DEMDACO makes a donation to each winner’s charity of choice.

We are grateful for all of our retail partners, but want to congratulate and say a special word of thanks to our 2018 Lift the Spirit Award winners!

Three Bears General Store – Pigeon Forge, TN

Thank you for the work you’re doing in our communities.  You help make the world a better place!

Cobblestone Cottage in Santa Clarita, CA   Owners: Kathy Allie and Jamee Brandt
Mahaska Drug in Oskaloosa, IA   Owner: Jane Nicholson
Apple Barrel Country Store in Schoharie, NY  Owner: Sue Loden
Three Bears General Store in Pigeon Forge, TN  Owners: Bill & Fran DeLozier
Walk On Water in Longwood, FL   Owner: Roxanne Mann

Apple Barrel Country Store – Schoharie, NY




AB May: Helping People Thrive

At DEMDACO our Mission is to strive to Lift the Spirit in consumers, in each other, and in our communities.  As such we’re also always looking for other companies and organizations who share a common view of work and the world.  One of these companies is AB May here in Kansas City.

AB May is a home service provider.  They’re in the heating, cooling, electrical, and plumbing industry, but their reach is far beyond appliances.  Their Mission: Exceptional Home Service.  Their Vision: Helping People Thrive.

Last month we sat down with Shellie O’Dell, their Contact Center Manager, to hear some of their stories.

We Don’t Live To Breathe

A lot has been written (and spoken) lately on what is the “Why” of a business. For DEMDACO our Why centers around the word “Ought.” Author C.S. Lewis said human beings possess this curious sense of ought they can’t seem to get rid of. At DEMDACO our Purpose (our Why) is to pursue business the way it Ought to be. For us this Ought brings with it a sense of the responsibility we feel about the very nature of business. Why do businesses exist? To make money? Yes. But is there more? Is there more than a single bottom line?

DEMDACO distribution center in Edgerton, KS

For years business has primarily been viewed through the lens of a financial bottom line. What maximizes shareholder profit? Who are the stakeholders? What’s best for them? Everything else—employee salaries and benefits, charitable donations, involvement in the community, etc. is all filtered through this lens. If it doesn’t directly improve the bottom line then it gets jettisoned. There’s no wonder people have a hard time finding meaning in their work if it’s all about the numbers. Where’s the motivation? In a March 2018 Forbes article 10 Shocking Workplace Stats You Need To Know, number 10 states that 53% of Americans are unhappy at work. Along with a growing number of other companies we believe there’s a different way. A better way.

Using Lift the Spirit days to paint tiny homes for Veterans Community Project in Kansas City.

At DEMDACO, we’re committed to the notion that business is not solely a financial endeavor. It is first, and foremost, a human endeavor. This is what fuels our Mission to strive to Lift the Spirit in consumers, in each other, and in our communities. It’s what provides us a fuller view that the work we do includes designing, manufacturing, and selling our products, as well as the work we do with our partner organizations such as the Veterans Community Project or the Salvation Army. All this work helps us live out our mission.

This is why we see our business as a responsibility greater than a financial bottom line. We understand we have to be profitable, but it’s not the reason for our existence. It fuels our existence. It’s what Max De Pree, the former CEO of Hermann-Miller says about profit in his book Leadership Is an Art. “Profit is like air. We don’t live to breathe, but we need it to live.”

We believe our business exists to seek the flourishing of all who interact with us—not just those who purchase our products.

We see it as our responsibility.