Lift the Spirit

by David Kiersznowski, Owner and Chairman

Willow Tree artist Susan Lordi (with her mother) signing product at the Atlanta Gift Show.
Willow Tree artist Susan Lordi (with her mother) signing product at the Atlanta Gift Show.

lift the spirit. It seems like such a simple statement; it’s almost one of those “who could argue against that” types of statements. But in reality, for most of us (myself included), it’s not an easy statement to live out. At its core, the statement “lift the spirit” is about giving. Giving of one’s time, of one’s concern, of one’s care, of one’s love. “Lift the spirit” asks us to forget about our own lives for a bit, and try to somehow make someone else’s life a little better for a moment or a period of time.

At DEMDACO, lift the spirit has been our compass setting for many years. It informs our product development teams as they create gifts for life’s many moments. Products that lift the spirit can do so in both moments of joy and moments of sadness. They can comfort a friend who has recently lost a loved one, and they can celebrate the birth of a new child. Both are moments where we might want to care for someone’s heart and soul.

The Giving Shawl
The Giving Shawl, a giftable hug.

But lift the spirit is not simply a product compass setting for us. It also helps us seek a way of doing business; one that recognizes that business is not simply a financial endeavor. It is first, and foremost, a human endeavor. And so we should care about the nature of our interactions with all of the people we work with, both within our own company and those who are partners from other companies. We should seek a mutuality in our work that promotes flourishing for all.

Ronald McDonald House.
Kansas City colleagues using Community Time Off at the Ronald McDonald House.

The good thing about a compass setting is that it helps you even when you’re not directly on course. The reality for all of us is we tend to wander at times. A good compass setting allows us to recalibrate when we’re off course. That’s what lift the spirit does for my colleagues and me at DEMDACO. We know we make mistakes every day. We know we don’t always treat people as kindly as we should. We don’t show as much care as we should. There are so many ways in which we could be better…could do better. But our tag line, lift the spirit, helps us make daily recalibrations in our world. So while we fail as often as we succeed, we take a bit of comfort in knowing that we believe in our compass setting, and we try daily to follow it…to lift the spirit. We hope it’s an idea that might be of encouragement to you as well.

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